Segmentation is aimed at understanding the Customer’s trends and behaviours in several analytical dimensions and grouping them into segments according to similarities and differences in features.

It strives to characterize, locate and understand customers through multiple criteria such as value, geographical preference, and product/service adherence, among others.

Customer Segmentation supports decision making processes and decisively contributes to leverage operational initiatives by:

  • maximizing performance on sales and marketing initiatives (retention, acquisition);
  • identifying and locating profitable segments of customers and prospects, across the world;
  • providing insights to optimize sales, marketing, distribution and Customer care.

Project deliverables

  • Segmented Customer list according to selected segmentation criteria;
  • Project report detailing conclusions and results;
  • Interactive Segmentation report to allow data manipulation and visualization.