Retail Sites Performance


Comparing sales between retail sites is straightforward. However, performance measurement should take into account the business environment. It is clearly different to meet aggressive objectives in a high potential region, in a highly visible location, with a team of expertise, moderate competition and high brand awareness than otherwise.

Therefore, when assessing performance, several perspectives must be taken into account to correctly understand, plan, and estimate future retail sites, business perspectives, actions and initiatives.

This service is aimed at evaluating retail sites/point of sales performance taking into account business potential estimation, coverage (past performance), competition and Customer profiles. A similar methodology may be applied to assess agencies, agents, franchisees or concessionaires performances’.

Project deliverables

  • Project report detailing conclusions, results and recommendations;
  • Interactive Retail Sites Performance report to allow data manipulation and visualization.