Retail

Retail companies have mainly addressed COLOURS regarding two major issues: retail sites performance and marketing investment return.

  • Sites performance | COLOURS provides valuable insight regarding retail sites performance by analysing business concentration areas (where Customers contributing to approximately 80% of the business are located), competition retail sites location, sales and buying behaviours combined with social and demographic profiles of local consumers. Opportunities and threats within the network are diagnosed. | Retail Sites Performance
  • Marketing effectiveness | Are Marketing initiatives driving sales? What is the individual contribution of each marketing investment in sales results? Which internal KPIs are being impacted and how, by Marketing investments? COLOURS has developed an analytical framework to compare Marketing investments and internal KPIs through time, identifying the base and incremental components of each one. A forecasting model to estimate return on future budget allocations is provided as an output of these projects. | Marketing Mix ROI