Market Potential Estimation


Business potential estimation has been a major challenge for most companies. Firstly, because market studies, tailor-made surveys and general available information do not take into account internal business data which, if properly analysed brings incredible insight about high value Customer profiles, sales cycle management, product acceptance, etc. Lastly, because not every company has the internal resources to perform dedicated analysis in order to understand how to estimate business potential, both in B2C and B2B, by region or nationwide with multiple criteria.

This service focuses on estimating business potential by product/service and geographic area (district, region, country, etc.).
The insights produced by this service may decisively contribute to improving decision making regarding sales team focus, retail network location and marketing investments.

Project deliverables

  • Project report detailing conclusions and results;
  • Interactive Market Potential report to allow data manipulation and visualization.