Lifetime Value


It’s strategic to understand and estimate the future value of each Customer in order to define and implement proper Customer care initiatives that leverage and maximize its value through time.

This service is aimed at estimating future Customer value, based on the typical Customer life cycle profiles and consumption patterns.

This service deals with focusing today on the more important Customers of tomorrow, leveraging resource allocation to maximize profit and reduce medium and long time churn.

Project deliverables

  • Customer list with estimated value per Customer - short, medium and long term and estimated defection probability;
  • Project report detailing conclusions and results;
  • Interactive Customer Lifetime Value report to allow data manipulation and visualization.