Cross & Up-selling


Leveraging Customer value is crucial. Customer willingness to buy other products/services or to upgrade the current commitment is a key indicator of satisfaction, brand loyalty and a sign of an enduring relationship.

This service focuses on the analysis of the current Customer Base. It is aimed at the development of cross/up-selling Customer profiles to identify which have higher probability to adhere to product/service upgrades or buy/contract/subscribe additional services.

Project deliverables

  • Cross and up-selling Customer lists by product/service;
  • Project report detailing conclusions and results;
  • Interactive Cross/Up-selling report to allow data manipulation and visualization.